Howdy
Menu
say howdy
← All work

A partnership that senior sellers had to see to believe.

An immersive program designed to help senior sellers see where a joint offer fits inside accounts they already know.

Campaign work · The interactive model and unboxing film illustrate the experience.

Three stacked experience kit boxes printed with Same Table. New Opportunities.
The headset kit introduces “Same Table. New Opportunities.”
The audience

Senior sellers who own existing enterprise accounts.

The challenge

Two technology partners saw a joint offer hiding in accounts sellers already managed. Sellers needed to recognize it and raise it with customers.

The idea

Begin at a familiar boardroom table, change the perspective, and return to that same seat with a different view of the account.

What we brought to it

One journey from inbox to boardroom and back. We built the invitation, kit, headset experience, return and follow-up as a single story.

Before the kit

Introduce the opportunity.

An invitation and registration site introduced the experience before the kit arrived. The site framed the partnership opportunity and invited senior sellers to reserve a headset.

Laptop mockup of the Adobe and IBM registration site with a Reserve Your Headset button
The starting registration site, shown in an illustrative laptop mockup.
Explore the physical experience
Explore the kit’s contents and opening sequence.

Go inside the story, reveal by reveal.

The story in the reveals

Introduce the opportunity before the equipment.

Four moments from the interactive model. The construction is simplified; open any image for a larger view.

  1. Open model of the kit showing the question inside the lid and attached card carrier
    01 / Open the lid

    Start with the opportunity.

    The lid asks: “What if you could open new revenue streams without finding a new client?” The account opportunity comes before the equipment.

  2. Setup card extracted from the attached envelope in the kit model
    02 / Prepare for the headset

    Make the first session approachable.

    The setup card prepares the person and their space. Guidance and a QR route to setup videos give the recipient a starting point.

  3. Lenticular card revealed beside the open kit model
    03 / Change the perspective

    Put the idea in their hands.

    The lenticular card changes the view of the same boardroom. Its reverse points to the digital briefcase, connecting the physical takeaway to the resources.

  4. Headset revealed beneath the carrier in the kit model
    04 / Lift the carrier

    Reveal what the guidance prepared them for.

    The printed sequence covers expectations, setup, the takeaway and return. Lifting the carrier then brings the headset into view.

Before the headset

Set the stage before the headset.

The kit arrived with the headset and four guidance inserts, giving participants a clear path into the story.

The headset was on loan for two weeks, so setup, timing and return were part of the design.

Four guidance inserts arranged with the experience kit
Four inserts cover the experience, setup, takeaway, and return.
Inside the experience

Return with a new view.

The physical unboxing set up the journey before the headset went on. Inside VR, the story began and ended at the same boardroom table. Between those moments, three connected content phases showed what to listen for, what proof exists, and why the partnership matters.

  1. SignalsA jar of glowing signals showed sellers the cues to listen for in client conversations.
  2. ProofA portfolio matched each cue to a real customer example.
  3. PartnershipOrbiting planets showed what each partner brings to a shared account.
Illustrative reconstruction of the unboxing and headset experience.
The videos

Make the partnership concrete.

Each film tied a signal from client conversations to a customer example and the partnership story.

Sellers could choose the films relevant to their accounts and revisit the resources in the digital briefcase.

Animated excerpt from the video content: scattered data points connecting into one customer profile
From the video content: scattered data, connected around one customer.
Change your perspective

Tilt the card.

Drag across the card or use the slider to reveal the other view.

Lenticular card showing the familiar boardroomThe transformed boardroom with a unicorn, planets and a glowing jar
One card, two views of the same boardroom.
After the experience

Keep the idea within reach.

After the headset went back, a digital briefcase kept every resource in one place. A lenticular card carried the change of perspective into a physical takeaway.

The return path and follow-up materials set up the next account-team conversation.

Phone showing a modernized digital briefcase resource site concept
Illustrative redesign of the digital briefcase resource site, shown on mobile.
The work, together

Connect the whole journey.

Invitation, physical guidance, headset content and digital resources give the partnership one connected expression. The two-week loan and return are part of that journey; the card and briefcase give sellers a way to revisit the idea afterward.

Looping sequence of the partnership kit, guidance inserts, Meta Quest 3S headset, lenticular takeaway and digital briefcase.
The kit, guidance, headset, takeaway and digital briefcase—one connected experience.

This case study presents the campaign design and materials. Measured engagement and sales outcomes are not reported here.

Need a hand?

Have a partnership story to bring to life?

Say howdy ↗