say howdyA post-event campaign concept designed to reconnect content and digital leaders with the Content OS proposition.
Approved concept and print design · Production development.
Senior content and digital leaders across sports teams and media organizations.
The follow-up was designed for registered no-shows and attendees who had not completed the jersey activation. It gave those groups another route into the Content OS proposition.
Build a sequence that moves from the shipping box to a tactile reveal, then into the Content OS story through print and a QR path.
We developed the packaging concept, reveal sequence, supporting print, sourcing, and production plan around one clear idea.
The design begins with a printed shipping box. Opening its flaps reveals the first line of the story and a second, black presentation box nested inside.
That second box carries the momentum graphic across a ribbed acrylic band, making the packaging itself part of the reveal.
Inside the presentation box, a ribbed acrylic layer obscures the Theragun beneath it. “Take the pressure off” appears across that layer; lifting it makes the line an action before the product comes fully into view.
The “take the pressure off” thought connects the physical reveal to the campaign’s Content OS story. Supporting print and a QR path lead recipients from the gift to the proposition.
An accordion-fold printed piece extends the sense of movement: each unfolding panel takes the recipient from the physical moment toward the Content OS proposition.
A QR path was designed to continue the product story digitally after the kit was put down. The print’s invitation, “See COS in action,” makes the intended next step explicit.
The shipping box earns the opening. The acrylic and Theragun make “Take the pressure off” tangible. The foldout then connects that moment to Content OS and a QR invitation to see it in action. The work shown covers the approved creative and print design alongside production development.
The visuals illustrate the proposed recipient journey. Completed rollout, recipient response and sales outcomes are not reported here.
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